We’re Avantia, the high-growth home insurance platform with unmatched market reach.
As everything from cost of living to climate change makes it harder for people to find affordable cover, we’ve stepped in to support them.
Our proprietary decisioning platform is powered by AI which enables real-time decisions to be deployed across all aspects of the insurance value chain, delivering a highly automated, agile and low-cost business model with strong growth momentum.
We have tech that our specialists developed from the ground up, and data you won’t find anywhere else. Insuring the non-standard has always underpinned our expansion strategy. It’s an underserved and rapidly expanding part of the market, and our quote footprint of 97% makes us the only UK home insurer with a whole-market opportunity.
Our platform, already transforming the home insurance space, is built to scale - enhancing our reach within this market while creating opportunities to apply our capabilities more broadly.
UK's largest home insurance quote footprint
Real-time decisions, powered by AI
Highly automated business model with strong loss ratio results





OUTSTANDING TECH. OUTSTANDING DATA. OUTSTANDING PEOPLE.
Three core strengths have enabled us to outperform the market.
Let’s start with tech. Our digital distribution keeps our costs low and makes us easy to scale. Then there’s AI. It isn’t a bandwagon we’ve suddenly jumped on; we’ve been using it for years (and long before most insurers) to make intelligent real-time decisions for our customers.
We’re only able to make those decisions thanks to our data. For us, business is always personalised. We specialised in non-standard insurance from the beginning, so we’re used to asking our customers more detailed questions than most. Now, we’ve gathered years of proprietary data that we use to make instant, reliable, personalised decisions.
Then there are our people. We’re entrepreneurs at heart, so we’re always looking for better ways of working. When we couldn’t find the right decisioning tool for our customers, we built one. Today, tech specialists work across our entire business - making sure our digital tools work as smartly as we do.
LATEST NEWS

Avantia announces seventh consecutive year of double-digit growth, with record turnover
Avantia Group, the digital home insurance platform and the parent company behind award-winning direct-to-consumer home insurance brand Homeprotect, has reported…
Emily Young

Avantia Group Appoints Jo Ainsworth as Chief Risk and Compliance Officer to Drive Strategic Growth
Avantia Group is pleased to announce the appointment of Jo Ainsworth into the role of Chief Risk and Compliance Officer.…
Emily Young

Driving Supply Chain Excellence: Introducing James Parry as our new Head of Supply Chain
We are pleased to announce the appointment of James Parry into the newly created role of Head of Supply Chain to…